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​​​​​​​The Ultimate Guide to Email Marketing

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AWeber is an easy-to-use email marketing tool that allows business owners and entrepreneurs to cultivate relationships with their customers.

Today, more than 100,000 businesses, entrepreneurs, agencies and nonprofits are making the most of AWeber’s sophisticated segmentation and analytics capabilities, extensive template libraries and industry-leading deliverability and live support.

Why Email Marketing?

For many small business owners, managing the daily operations of a company is a full-time, borderline 24/7 job. While you may try to play the Jack of all Trades, you’ve probably felt like there’s never enough time to do it all. As a result, it’s common for marketing to become an afterthought for business owners. You’re already struggling with the “essential” tasks, how could you possibly add another thing to your list? With email marketing, however, promoting your business and connecting with customers becomes a whole lot easier – and that’s only a snapshot of the bigger email marketing picture.

Email marketing delivers a return of 4,300 percent, is more cost effective than other forms of marketing, and it frees up your time so you can get back to running your business. And consumers love it. Take a look – the stats don’t lie: At its simplest, email marketing is a powerful communication tool for building relationships with customers. It gives you a chance to speak to a lot of people at once and even expand your reach. And it allows you to stay connected with loyal customers and on-the-fence prospects who otherwise may have never interacted with your brand again. Imagine this scenario for a moment: A bright-eyed individual is exploring your website. She looks around a few pages, but leaves with an empty shopping cart when she doesn’t see a sweater in her favorite color. Maybe she’ll return and consider making a purchase, but the chances are slim. 74% of consumers prefer to receive commercial communications via email 138% more is spent by consumers who receive email offers than those who don’t

Check out “The Ultimate Guide to Email Marketing”

This guide covers topics from email marketing 101 to advanced atuomation, this 8-chapter guide was made to help business owners get the best results from their email marketing campaigns.

Hope you enjoy!

Cliff Lunsford